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 Заголовок сообщения: Grew Phone Number Database A Significant
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From a sample of Merkle advertiser data in Q4 of 2018, only 54% of display impressions are considered viewable phone number database impressions by the MRC and IAB’s definition. Fortunately, there are options to measure if your phone number database impressions are viewable. Many platforms, including Google Ads, contain “viewable impressions” as a data pull column phone number database so that you can easily access this information. Vendors such as IAS, Moat, and help can be utilized to help ensure viewability and valid traffic.

These vendors track ads to verify they are being viewed at a stronger precision than what you might find on a normal platform such as DV360. These vendors are phone number database considered an extra safety step and only recommended for brands with a higher than average concern for viewability and brand safety. Why still care about impressions? Impressions, even when not viewable, are still an essential metric. This lets advertisers know how many times they have beat the phone number database competition in an auction for the chance to have a consumer to view their ad. All of the work of the digital marketer, platform, and exchange lead up to whether or not the ad receives an impression.

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What is important is to remember that these ads were only served and not necessarily viewed, and that you should look at both impressions and viewable phone number database impressions to gain a complete picture of any digital marketing campaign. Using Impression Data Using both impressions and viewable impressions gives you a plethora of information on who is seeing your ads. This allows you to optimize your campaigns in a variety of ways, including: Prioritizing phone number database platforms and exchanges where your ads are being seen Optimizing your campaign with platform-specific tools, such as viewability minimums, made to increase the likelihood of your ads landing above the fold Testing different ad sizes to see which have a higher percent of viewable impressions.

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